Question
2. A company's offering represents a combination of the tangible good, the intangible service, and the price. a. Describe the specific elements of the offering
2. A company's offering represents a combination of the tangible good, the intangible service, and the price.
a. Describe the specific elements of the offering for an airline carrier,
b. a real estate company,
c. a restaurant, and
d. an online auction site.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
