2. a comparison to the industry average for the ratios chosen (i.e., how the company compares to the industry and what this means for the company)

3. What risk is the company facing? Is this true for the entire industry? How can the company mitigate this risk? What is the industry Beta and the company's Beta?

4. Recommendations for individuals who may be considering investing in the chosen company.

5. Given the model of valuation is the company priced fairly? What recommendations would you make to increase the value of the company (be thorough make specific recommendations tied back to the company's stated financial goals)