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(2) A firm is trying to decide which website to use from a set of websites. The web developer provided six designs in total. There

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(2) A firm is trying to decide which website to use from a set of websites. The web developer provided six designs in total. There were two factors involved in the design. The first one was with whether there was social media integration in the design or not. The second one was how many sections the website had (4, 5 or 6). Given below is the data on the time that users spent (in seconds) on each of the different designs. Number of Sections 4 5 6 121 93 104 95 103 102 90 101 90 157 Social Media 104 87 153 37 157 127 156 124 135 177 119 123 164 118 91 177 67 88 108 68 86 107 64 106 67 80 103 60 No Social Media 104 69 93 103 74 94 102 75 96 111 72 93 75 119 91 101 (a) What was the effect of having social media integration on the website vs not having it? (0.5 Points) (b) Was there a significant difference between having three, four and five sections on the website? What were the differences like (0.5 Points) (c) Is the interaction effect significant? How is it different from having only one of the two (1 Point) (d) Which design would you recommend? Is it significantly better than other designs? (1 Point)

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