Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

2. A marketing manager for Bank of America wants to survey potential customers to see if they know about the bank's new investment services. An

image text in transcribed
image text in transcribed
2. A marketing manager for Bank of America wants to survey potential customers to see if they know about the bank's new investment services. An outside marketing research specialist tells the manager that for $5,000 the research firm can send out a mail survey to 500 people, tabulate the results, and present a report. He explains that the bank will need to provide a computer mailing list of people who have accounts at the bank-to save costs in developing the sample. He concludes by pointing out that the research will be quite inexpensive: "We will give you results from a representative sample of 500 people, at only $10 per respondent. And you can be confident with a sample of 500 that the statistics are accurate." around the response rate b) Is the researcher's concluding remark misleading? (Hint: Think about the response rate issue.) Why or why not? Please focus on both statements in the concluding remark when you answer this

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

More Books

Students also viewed these Finance questions