2 According to the marketing concept, an organisation should try: ut of a. to put most of its emphasis on marketing activities and be less concerned with finance, accounting, and personnel. O b. to consider short-run objectives and cash flow needs before developing new products. c. to provide products that satisfy customers' needs and allow the organisation to achieve its goals. d. to define its business as 'making a product! 3 ut of When organisation is trying to decide who its target market is going to be it needs to consider market that: Select one: O a. involves a large number of customers. b. is a specific group of customers on whom a company focuses its marketing efforts Oc. is a customer group classified as people with similar demographic characteristics. Od. already has several competitors competing for customers' business. 4 ut of 5 ut of An effort of Bunnings Warehouse to target multiple market segments is know as a(n) targeting strategy Select one: O a. total market O b. differentiated Oc. undifferentiated d. concentrated Market segmentation can be challenging to get right. Why would organisation attempt to segment their market? Select one: O a. differentiate products b. identify a single marketing mix that will be satisfactory for the general market