2 Application on the Telecommunication Sector in Egypt: The Case of Etisalat Misr (Cont.) Case Discussion: 1. What are the effective and creative Ad messages? 2. Who is the target audience for this multi-channel campaign? And why? 3. What is the multi-channel integration campaign scope for Etisalat Misr? And why? 4. What are the expected outcomes of both offline and digital campaign of Etisalat Cash? 5. What are the advantages and disadvantages of social media compared to traditional media choices for Etisalat Misr