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2. Apply the decision making process to the following case: A local Toronto chocolate shop wants to expand their market. Eager to expand, the company

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2. Apply the decision making process to the following case: A local Toronto chocolate shop wants to expand their market. Eager to expand, the company conducted market research and discovered two interesting facts: Most people purchase boxes of chocolates as a gift and adult males are the primary buyers of chocolate boxes. Right now, the chocolate shop only produces boxed chocolates and would like to introduce a product that would appeal to female customers. The company has generated possible solutions, narrowing them down to three. What decision would you make and why? Use the decision making process to show your thinking A. Hot Chocolate Bombs. This product is the newest food craze. Competition is already too stiff, as there are several bakeries and private chocolate companies selling a variety of hot chocolate bombs. Plus, it is nearly the spring and this product would be better suited for a fall or winter introduction. B. Plastic Bags of Assorted Truffles. Truffles have a nice visual appeal but not all customers like the taste. Introducing this product would require a lot of money C. Chocolate Covered Fruit. These are lighter, have various flavours, are a healthier option, and can easily be boxed and gifted. There are no major capital costs, as the company already has machinery to box the product

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