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2. Atrucking company needs more drivers, so they purchase help-wanted ads online. Research reveals that 97% of truck drivers are men, so the data team
2. Atrucking company needs more drivers, so they purchase help-wanted ads online. Research reveals that 97% of truck drivers are men, so the data team decides that men are more likely to be successful applicants. Therefore, they target the ads to male job seekers. What should they have done instead? Find an additional data source that supports the strategy to target men. Conduct more research to understand the surrounding factors of this situation. Ask the executive team to decide which type of applicants to target with the ads. Only target the ads for the trucking jobs to women
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