2. Based on your studies of segmentation and targeting, distinguish between the different targeting strategies by stating each targeting strategy described in the example. (6 marks)

Example

Targeting Strategy

1. Nissan Corporation targets several market segments and designs separate offers for each. They have several brands of cars for each segment of car buyers (infiniti, Nissan).

2. Whole Foods targets only the affluent and health conscious consumers, by offering organic, natural, and gourmet foods.

3. Inglot's makeup shop allows customers to personalize and customize their makeup pallets by choosing from hundreds of colours and tons of different finishes.

4. Wal-Marts retailer store designers create each new store format according to neighbourhood characteristics stores near office parks, for instance, contain prominent islands featuring ready-made meals for busy workers.

5. BBK decided to promote their new campaign using the traditional advertising media such as billboards and the local newspapers.

6. "Gymtastic" is a specialized kids gym that focuses on overweight kids as an early stage intervention program to help reduce obesity rates in Bahrain.

2. Based on your studies of segmentation and targeting, distinguish between the different targeting strategies by stating each targeting strategy described in the example. (6 marks) Example Targeting Strategy 1. Nissan Corporation targets several market segments and designs separate offers for each. They have several brands of cars for each segment of car buyers (infiniti, Nissan). 2. Whole Foods targets only the affluent and health conscious consumers, by offering organic, natural, and gourmet foods. 3. Inglot's makeup shop allows customers to personalize and customize their makeup pallets by choosing from hundreds of colours and tons of different finishes. 4. Wal-Mart's retailer store designers create each new store format according to neighbourhood characteristics - stores near office parks, for instance, contain prominent islands featuring ready-made meals for busy workers. 5. BBK decided to promote their new campaign using the traditional advertising media such as billboards and the local newspapers. 6. "Gymtastic" is a specialized kids gym that focuses on overweight kids as an early stage intervention program to help reduce obesity rates in Bahrain