2 Book" Minden Company introduced a new product last year for which it is trying to find an optimal selling price. Marketing studies suggest that the company can increase sales by 5,000 units for each $2 reduction in the selling price. The company's present selling price is $98 per unit, and variable expenses are $68 per unit. Fixed expenses are $833,400 per year. The present annual sales volume (at the $98 selling price) is 25,400 units. Required: 1. What is the present yearly operating income or loss? Print D rences 2. What is the present break-even point in unit sales and in dollar sales? Break-even point in units Break-even point in dollar sales 3. Assuming that ac marketing studies are correct what is