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2 Briefly explain how the company will use market segmentation. Identify the segmentation criteria and techniques to be used. Be sure to support your proposal
2 Briefly explain how the company will use market segmentation. Identify the segmentation criteria and techniques to be used. Be sure to support your proposal with practical examples for each of the market segments you identified
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Fundamentals of Management
Authors: Ricky W. Griffin
8th edition
1285849043, 978-1285849041
