$2.$Business Plan part $2.$ my business opportunity is on limbe $($ a puerto rican desert$)$

$2\mathrm{.}1$ Market Research

What industry does your business belong to$?$ Describe why your business fits within this industry.

What is the size of that industry? $($For example: revenue, services providers, and industry trends$)$

What is the size of your potential target market?

What data did you find that supports your business opportunity?

$2\mathrm{.}2$ Target Market

Based on your research, describe your market segment within your target market. Be as detailed as you can, using the following guiding questions.

Demographics:

Geographics:

Psychographics:

Buying Patterns:

$2\mathrm{.}3$ Competitors

Which direct competitors run similar businesses? Describe these competitors in detail.

Direct Competition:

Which indirect competitors fulfill the same want or need with a different business? Describe these competitors in detail.

Indirect Competition: