2) Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is A) what consumers buy B) how and how much they buy C) why they buy D) when they buy E) where they buy Answer: C Question 1 (of 38) 1. Award: 10 out of 10.00 points Managers should not focus on the current equity value because doing so will lead to an overemphasis on short-term profits at the expense of long-term profits. False References True / False Difficulty: Basic Learning Objective: LO2 The goal of financial ma Type here to search