$2)$ Confirmatory analytics should tell a story.

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$3)$ Marketing helps companies meet customer needs profitably by selecting an appropriate marketing mix, which includes product, price, place, and promotion.

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$4)$ Marketing prescriptive analytics answers the question: $$How do we optimize our performance based on potential constraints?"

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$5)$ A marketing dashboard is a visual management tool that helps track and monitor KPIs to improve marketing effectiveness.

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$6)$ Financial statements already contain many of the counts, totals, sums, averages, subtotals, minimums, and maximums that are needed as part of accounting diagnostic analytics.

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$7)$ Optimizing product mix to maximize profit is most closely associated with predictive analytics.

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$8)$ Accounting is the systematic process of measuring, recording, and communicating the financial information that decision makers need to make decisions.

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$9)$ Social media would generally be considered to be unstructured data.

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$10)$ The higher the expected risk, the lower the expected return.

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