2. Consumer purchases are influenced by many factors. Think of a recent Quick Service Restaurant meal/snack/beverage you purchased. (Quick Service Restaurants are Mcdonalds, Tim Hortons, Subway, Burger King, Wendy's etc). a. List the five stages of the consumer purchase decision process, in order. (5 marks) b. Identify one situational influence on your purchase and describe HOW it changed your purchase or behaviour. (2 marks) c. Identify a second influencer in your purchase from a different category of purchase influences. i. Identify the influence and its related category. (1 mark) ii. Describe how the influence modified your purchase or behaviour. (2 marks) ANSWER (10 marks)