2. Content Marketing Proposal Write a content marketing proposal for a particular product/service for your chosen business. In this section you have to elaborate the points you have mentioned in your Deliverables using the following as headlines:

a) What environmental factors are affecting your target audience and how can this content help? (PEST analysis) (10 Marks)

b) How will content marketing efforts be measured? (AIDA, number of applicants / inquiries / likes / subscriptions / volume of sales, change in market share etc)