2. Country comparisons (3-4 slides ): Relevant macroeconomic information of both countries need to be provided and compared (refer to the CIA, IMF, and World Bank data bases); Relevant geographical and cultural information of both countries need to be provided and compared (refer to Hofstede's cultural dimensions); Relevant rankings of Doing Business In (DB!) for both countries need to be provided and compared (refer to the World Bank DBI rankings). Tables should be created to make the comparisons. The key differences which need to addressed in your Marketing Mix needs to be clearly indicated