MTV’s initial strategy in Europe and other foreign markets failed to have the success of its current approach. MTV initially entered the European market by essentially duplicating its U.S. programming. While European viewers shared some music tastes and preferences with viewers in the United States, the company found that it was necessary to provide a more localized feel to its product.

To learn more about MTV’s strategies in different markets, go to the company’s web site http://www.mtv.com/ and click on the individual country sites.

MTV recently expanded into the Middle East. To learn more, go to the following sites: http://www.bloomberg.com/news/articles/2007-10-11/the-arab-world-wants-its-mtvbusinessweek-business-news-stock-market-and-financial-advice http://www.bloomberg.com/news/articles/2007-10-21/online-extra-mtv-presses-play-in-the-middle-east Please post your 200+ word response to the following question:

What type of strategy has MTV implemented today?

What did MTV learn from its mistakes in Europe?

How did it apply this knowledge to other markets?