Question
2. Denny is the owner of a popular ice-cream parlor. He also has a retail distribution network in the form of ice-cream vans that go
2. Denny is the owner of a popular ice-cream parlor. He also has a retail distribution network in the form of ice-cream vans that go around the city. With the help of this distribution network, Denny is able to efficiently manage the movement of goods and keep the costs lower than other ice-cream shops. This is an example of _____.
Multiple Choice
A. bounded rationality
B. organizational slack
C. entrepreneurial breakeven
D. sustainable competitive advantage
7. Identify a true statement about competitive advantage.
Multiple Choice
A. Successful businesses generally have only one source of competitive advantage.
B. Businesses must develop an effective mission statement before developing a list of what might constitute its competitive advantage.
C. An effective mission statement and sustainable advantage are mutually independent of each other.
D. The predominant approach used by strategists to gain competitive advantage is the resource-based perspective.
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