2. Describe what you perceive as the organizational structure of a research department for the following types of organizations

A) A large advertising agency.

B) A founder-owned company that operates a 20-unit restaurant chain.

C) An industrial marketer with four product divisions.

D )A small consumer service company.

6. For each of the following variables, state whether it should be considered continuous or categorical:

A)Whether or not a university played in a football bowl game during 2011.

B) The average wait time a customer has before being served in a full-service restaurant.

C) Letter grades of A, B, C, D, or F.

D) The job satisfaction of a companys salespeople.A consumers age.