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2. Develop a survey containing questions which will collect both qualitative and quantitative data for analysis. There should be at least 10 questions. This survey
2. Develop a survey containing questions which will collect both qualitative and
quantitative data for analysis. There should be at least 10 questions. This
survey will be used to measure the satisfaction of shoppers at Stockland.
Consider following and anything else you can think of :
a. The shopping environment (cleanliness, variety of shops)
b. Customer Service of the Stockland staff (cleaners, centre management)
c. Availability of services.
d. Signage
e. Ease of access to the centre (parking)
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