2. Different customers can perceive the value of the same product or service very differently. Explain how this can occur. What are the implications for developing successful operations and supply chain strategies? Customers can perceive value of the same product by the marketing and branding concept that points out the success of the product. Also some customers perceive the value of product different based on the messages or recommendations. Operations and supply chain strategies can be successful by having the right processes, practices and tools, by ensuring a reliable and predictable supply, aligning your supply goals with business goals by integrating sales and operations planning with corporate business planning and lastly optimizing product designs and product management for supply, manufacturing and sustainability to accelerate profitable innovation