2) eCommerce and investment orientations. (a) How could Market Dojo modernise its online platform in keeping with emerging trends in ecommerce like: touch commerce; location based commerce; online to offline integration; demand side product signalling; customisation of products and curation of experience. (b) Examine the case of using crowdfunding to encourage organic growth of Market Dojo's existing business operation. [Organic growth involves business expansion by increased output, customer base expansion, or new product development. ]