2. Enter up to five market opportunities in the table below (these may be prescribed by your instructor or of your own choosing), and rate them on a scale from 1-10 (low to high) for each of the criteria. Enter the weighted ratings in the table and calculate the total rating for each opportunity.
3. Which market is most attractive based on the ratings? Are there any other considerations you will use in your decision?
Market Opportunities Your ability to analyze the opportunities in existing and potential markets is critical to the success of your firm. The information used for this analysis comes from reviewing market studies, market research, and potentially, the performance and sales of the different firms. In this assignment, you will identify criteria for measuring market attractiveness, and use the criteria to rate each different market segments. After completing the assignment, you should have a better understanding of the market opportunities in the scenario. 1. Identify up to six criteria for evaluating the attractiveness of markets in StratSim, and weight their importance (weights should add to 100). Criteria Weights The size of the segment 20% Expected profit margins in the segment 20% Competition in the segment 15% The growth rate of the segment 15% 15% Attainable market share is given promotional budget and competitors' expenditures The sales potential for the firm in the segment 15% Total: 100% 2. Enter up to five market opportunities in the table below (these may be prescribed by your instructor or of your own choosing), and rate them on a scale from 1-10 (low to high) for each of the criteria. Enter the weighted ratings in the table and calculate the total rating for each opportunity. Weighted Market Ratings Criteria AEV Families Truck Luxury Enterprisers Upgrading Truck Increasing marketing Increasing dealership Increasing technology on interior and safety Bringing out a luxury vehicle Totals: 3. Which market is most attractive based on the ratings? Are there any other considerations you will use in your decision? Market Opportunities Your ability to analyze the opportunities in existing and potential markets is critical to the success of your firm. The information used for this analysis comes from reviewing market studies, market research, and potentially, the performance and sales of the different firms. In this assignment, you will identify criteria for measuring market attractiveness, and use the criteria to rate each different market segments. After completing the assignment, you should have a better understanding of the market opportunities in the scenario. 1. Identify up to six criteria for evaluating the attractiveness of markets in StratSim, and weight their importance (weights should add to 100). Criteria Weights The size of the segment 20% Expected profit margins in the segment 20% Competition in the segment 15% The growth rate of the segment 15% 15% Attainable market share is given promotional budget and competitors' expenditures The sales potential for the firm in the segment 15% Total: 100% 2. Enter up to five market opportunities in the table below (these may be prescribed by your instructor or of your own choosing), and rate them on a scale from 1-10 (low to high) for each of the criteria. Enter the weighted ratings in the table and calculate the total rating for each opportunity. Weighted Market Ratings Criteria AEV Families Truck Luxury Enterprisers Upgrading Truck Increasing marketing Increasing dealership Increasing technology on interior and safety Bringing out a luxury vehicle Totals: 3. Which market is most attractive based on the ratings? Are there any other considerations you will use in your decision
