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(2) Explain the tactical services marketing mix and the strategic marketing process used by Shohoj Limited to deliver the e-service innovation. Tactical services marketing mix

(2) Explain the tactical services marketing mix and the strategic marketing process used by Shohoj Limited to deliver the e-service innovation.

Tactical services marketing mix and the strategic marketing process are clearly identified and demonstrates a detailed discussion. The theory is used to answer the question with additional academic resources.

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