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2. For the concepts of Customer Lifetime Value and Share-of-Wallet: a. Provide definitions. (4 marks) b. Explain why each is an important metric for a

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2. For the concepts of Customer Lifetime Value and Share-of-Wallet: a. Provide definitions. (4 marks) b. Explain why each is an important metric for a business. (4 marks) c. Identify the business philosophy to which both are associated. (2 mar ANSWER (10 marks)

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