2) From consumer research (i.e., the target market's evaluative criteria), the following perceptual map was constructed for a shopping good (four different manufacturers selling similar products). High Price Low Quality D A B D 1 Consumer Reports (national magazine and website) objectively (using scientific tests) evaluated the brands on quality on a one (high) to ten (low) scale as follows: BRAND QUALITY EVALUATION D Low Price SALES 100,000 400,000 300,000 75,000 B C Sales, growth (both annual), selling price, and retail quality within this market are (all are profitable): BRAND GROWTH RATE SELLING PRICE RETAIL 03 A 2 B 15% 7% 7% 0% 2 6 6 3 1 Consumer Reports does not allow companies to use its ratings for commercial purposes (e.g., advertisements). $105.99 $69.99 $62.99 $29.99 A High Quality high average average low 2 Manufacturer's only product 3 Retail store quality: for example, high indicates a very expensive, exclusive outlet What strategies should brand D follow to increase sales? Explain. (45 points)