Question
2. Get ready A recent problem is that the corporate apparel line has not been selling well in the last six months. Ken Lawrence
2. Get ready A recent problem is that the corporate apparel line has not been selling well in the last six months. Ken Lawrence asks you to attend a team meeting to discuss the problem and suggest solutions. Figure 3-17 (duplicated below) shows some of the suggestions made during the meeting. FIGURE 3-17 Sales of the executive polo shirts have not changed in six months. Lawrence Media changed apparel manufacturers in June. Executives are cutting back just like everyone else. 50 percent of executives reported that they give gifts to customers and vendors. Executive gifts are considered a luxury these days. Corporate gift giving is not popular. 3. Now you try it Some of the suggestions in Figure 3-17 are based on facts and others are based on opinion. In the following space, separate facts from opinions.
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