2. Get ready

Read the following description of a problem and possible solutions.

Problem: One of the subproblems for Quest Specialty Travel is that their educational tours are not very popular.

Possible solutions:

Create a partnership with established educational tour company

Focus on one type of educational travel, such as cooking

Add class or workshop to every cultural and adventure tour

Coordinate with on-site schools

3. Now you try it

In the following space, review the list of possible solutions to the problem of unpopular educational tours and then complete Table 1 or Table 2 according to the guidelines in the Evaluating Options chapter.

Table 1: Comparing options

Options for improving educational tours
	A	B	C	D	Row Sum	Rank
A. Create a partnership
B. Focus on one type
C. Add classes to each tour
D. Coordinate with schools

1 = This option is better than the other option 0 = This option is not better than the other option

Table 2: Ranking and weighting options

Improving educational tours
Each alternative = 25%	Easy to do		Popular with customers		Compared to competition		Amount of revenue
	Points	Score	Points	Score	Points	Score	Points	Score	Total Score
Partnership
One type
Each tour
On-site schools

Points: Rank each option by assigning 1-5 points for each criterion Score: Multiply the points by 25 for each option