2. Has Stitch Fix been able to generate and sustain a blue ocean in the online clothing retail industry (your strategy canvas should reflect your position on this question)? Remember, that a blue ocean strategy suggests that the company has managed to simultaneously reduce costs by eliminating and/or reducing emphasis on taken-for-granted factors of competition in the clothing industry as well as increase perceived value by raising emphasis on certain factors of competition and creating brand new ways of offering value to the customer.