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2. How can a brand help customers overcome their fear of commitment? By using micro-commitments to move customers step by step toward a purchase
2. How can a brand help customers overcome their fear of commitment? By using micro-commitments to move customers step by step toward a purchase
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A brand can help customers overcome their fear of commitment by using strategies that involve microc...
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
