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2 . How will marketers change their social media use in the near future? A survey by Social Media Examiner reported that 7 6 %

2. How will marketers change their social media use in the near future? A survey by Social Media Examiner reported that 76% of B2B marketers (marketers that focus primarily on attracting busi-nesses) plan to increase their use of LinkedIn, as compared to 52% of B2C marketers (marketers that primarily target consumers). The survey was based on 1,780 B2B marketers and 3,306 B2C marketers.The following table summarizes the results:BUSINESS FOCUS INCREASE USE OF LINKEDIN? B2B B2C TotalYes 1,3531,7193,072No 4271,5872,014Total 1,7803,3065,086(Source: Data extracted from 2016 Social Media Marketing Industry Report, socialmediaexaminer.com
Supoose you know that matket is b2b marketer. What is the probability that he or she plans to increase use of linkedln

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