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2. Identify and describe four ways to position a product 3. Identify and describe three characteristics of the unique selling proposition. 4. Identify and describe

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2. Identify and describe four ways to position a product 3. Identify and describe three characteristics of the unique selling proposition. 4. Identify and describe four message structure considerations 5. Describe three scheduling alternatives 6. Discuss five limitations of magazines. 7. Discuss the seven limitations of television 8. Discuss the seven limitations of radio. 9. Describe four ways to measure Internet effectiveness as it relates to IMC. 10. List and describe eight limitations of outdoor media

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