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2 . Identify and evaluate the strategies of Savin, Canon, IBM and Kodak. How did each overcome Xerox s entry barriers? Kodak did not aggressively

2 .

Identify and evaluate the strategies of Savin, Canon, IBM and Kodak. How did each overcome Xerox

s entry barriers? Kodak did not aggressively invest behind its equipment at a time when it held a significant technological edge. Why?

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