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2. If a company wants to divide a group of potential customers into several segments. What solutions do you provide for the company to identify
2. If a company wants to divide a group of potential customers into several segments. What solutions do you provide for the company to identify market segmentation online?
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Personalization in ecommerce is constrained by the data sources that your solution can access and personalize against In analytics and personalization you can use a variety of data and segmentation op...
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Management Information Systems Managing the Digital Firm
Authors: Ken Laudon, Jane P. Laudon
13th edition
133050696, 978-0133050691
