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1. Describe the 4 components in a marketing strategy and how do these components contribute to a marketing strategy?
1. Describe the 4 components in a marketing strategy and how do these components contribute to a marketing strategy?
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Marketing strategy is a collection of techniques that enable a specific organization to direct its resources towards the simplest opportunities in terms of skyrocketing sales and achieving a sustainab...Get Instant Access to Expert-Tailored Solutions
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Authors: Robert Parrino, David S. Kidwell, Thomas W. Bates
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