2. In Bergers book, Magic Words, the author makes a point to turn actions into identities. This is best done when seeking to influence behavior through storytelling. Specifically, marketers can influence consumer behavior by turning actions into opportunities for consumers to show their world that they identify with a brand or product. For example, people that identify with the Harley Davidson brand are likely to purchase Harley Davison apparel. Which concept explains the behavior of consumers buying Harley Davidson apparel in this example?

A. Social Identity Theory

B. Self-Verification Theory

C. Causal Research

D. Signaling Theory

E. Empathy