2. In Question #1 above, your rst move as CEO is to develop recyclable packaging for your fast-food products. Answer the following questions in regard to such a move: a. 1What are the positive externalies that would emerge from your recyclable packaging? One of the positive externalities would be that there would be less waist in the landfills. The less waste that goes into the land ll the better it will be. b. How could you translate these positive externaliu'es into a compeu've advantage for your rm? The company would more than likely attract more customers that are concerned about the environment. This is important to many, and they are more likely to visit a company that is more environmentally friendly. c. Would such acu'ons possibly lead to increased customer loyalty because of these actions? Yes, because the reputation of eco-friendly company will be support by a customer that is concerned about the environment and build up the loyalty