2. Interpret the data so that you can analyse market trends and developments and the impact on the organisation's business

3. Summarise the outcomes of this analysis for reporting.

4. a. Conduct quantitative analysis of comparative data using measures of central tendency and dispersion and correlations between data sets. b. What type of information could you gather to help you perform comparative market analysis? c. Why would you gather such information? d. Why would you analyse the market performance of existing competitors and potential competitors? 5. Provide the outcomes of this analysis.