.2 It is unlikely that a potential buyer would be willing to pay more than 300,000 for the business and so it would most likely be sold, asset by asset, for $400,000. 3 The business may have been founded by the present owner who, at some time after starting the business, bought another business and combined the two businesses into one. For example, a newsagent may take over another newsagent and run both shops as one business. The purchased goodwill included in the amount paid for the second business would appear in the balance sheet of the combined business. 543