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2 . Keyword usage on websites has changed a lot since the birth of Internet search, and they currently:O Are the primary way search engines

2. Keyword usage on websites has changed a lot since the birth of Internet search, and they currently:O Are the primary way search engines decide to rank websitesO Are fully monetized with PPC ads and paid search.O Are used in every part of a website to ensure search crawler bots index the site accuratelyO Are the first clue search engines use to identify relevant websites for a search user

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