2. List both the benefits that arise from an entity's decision to engage in localization and the shortfalls of such a decision

3. What are the objectives of a multinational entity?

4. What are the benefits of a centralized hub structure?

5. Briefly explain whether Apple follows a center for global innovation model.

6. Which type of company was more likely to utilize "scale" in its worldwide operations? A

"multinational" company or a "global" company. In outline, the form explains your answer.