2) Located in a small shop-lot near Jalan Besar, Kuala Lumpur, CM specialises in apparels and accessories targeted towards young working adults. CM was established in 2015 and has been performing well in terms of its sales volume. Dan, the owner has expanded his business online and consulted you, the Digital Marketing Manager, on e-marketing performance measurement related issues.

Website contents need to be updated on a regular basis to gain trust and confidence from site visitors. However, revision of contents on website could be challenging. Why?.

thanks