Question
2. Many of the top brands in the world are technology-based. http://fortune.com/2015/06/13/fortune-500-tech/ http://www.millwardbrown.com/BrandZ/Top_100_Global_Brands.aspx 3.Why would companies try to segment markets into multiple segments? http://www.quickmba.com/marketing/market-segmentation/ 4.
2. Many of the top brands in the world are technology-based.
http://fortune.com/2015/06/13/fortune-500-tech/
http://www.millwardbrown.com/BrandZ/Top_100_Global_Brands.aspx
3.Why would companies try to segment markets into multiple segments?
http://www.quickmba.com/marketing/market-segmentation/
4. What is Customer Lifetime Value? Would you target certain segments of customers with more ad spending and more loyalty programs by knowing the differences in CLVs of different segments of customers?
https://www.qualtrics.com/experience-management/customer/customer-lifetime-value/
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