2 (Marks: 20) You are opening a new 100-room hotel in George in the Southern Cape, as more businesses are expanding into that area. Required: Answer the following questions for the executive team as the Revenue Manager of the hotel. Write a short but detailed report to them, by including the following (which were some questions they asked). Go through the process of reviewing the two likely distribution channels and indicate the pros and cons of each. Explain what the push and pull strategies are and indicate whether the hotel should use a push or pull connectivity system and why? How can the hotel be ahead of its competition? 23; 24; 25 2023 Page 6 of 14 Question 3 (Marks: 20) You are the revenue manager at the Protea Hotel in the Waterfront, Cape Town. You have been asked to re-evaluate the competitive set for the hotel. Your hotel is a 250-room 5-star hotel that is heavily leisure but also attracts transient business customers. You have received the following potential hotels from your junior clerk to select from for your competitive set. Required: Select three competitors from this list and provide reasons for selecting these as the most appropriate hotels to benchmark off of: Hotel A: 600-room 4-star hotel one block from your hotel. 70% group hotel with 50 000 square feet of meeting space. Hotel B: 100-room 5-star boutique hotel across the street from your hotel. Strong transient base. Retail average R1 000 to R1 250 above your hotel. Hotel C: 250-room 4-star hotel four kilometres from your hotel. Similar type of customer base but different corporate demand generators. Hotel D: 550-room 3-star branded hotel three blocks from your location. Very strong brand loyalty program that gives them a significant distribution advantage over your hotel. Hotel E: 400-room 4-star historic hotel. Two blocks from your hotel and 50% group mix. Also strong in leisure transient. Hotel F: 220-room 3-star hotel less than five kilometres from your hotel. In a less desirable neighbourhood than your hotel, more remote from the major demand generators in the market. Which three hotels would you select for the competitive set, and why? Question 4 (Marks: 25) You are the new revenue manager for a hotel in Pretoria. The hotel team has been working on their budget for the upcoming year. You have done your research and found out the following facts about the market conditions for next year: Several new hotels will open in the market. One of the new hotels is a 500-room hotel located 3 blocks from your hotel. It is slated to open in March. Only one out of three large annual international conventions that are held during the offpeak season are going to be held next year due to budget constraints. 23; 24; 25 Page 7 of 14 A national airline will start a new direct service from Cape Town to Pretoria (Wonderboom National Airport) starting in May. Your hotels group booking pace is behind by two percent compared to the same time last year. Your hotel had a significant renovation last year and the owners are expecting strong returns on their investment. Required: Answer the following questions: The owners expect the budget to reflect occupancy performance equal to the current year. Do you agree with their assertion? Why or why not? How does the impending new supply impact expectations for rate and occupancy for the hotel