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2) Now assume that you have an unlimited budget, but will stop the ad when it reaches 60,000 impressions. a. If the CTR is 2%,

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2) Now assume that you have an unlimited budget, but will stop the ad when it reaches 60,000 impressions. a. If the CTR is 2%, how many clicks will your ad get? i. b. Your conversion rate is 5%. How many conversions did you get? Hint: use the number of clicks from 2a in the formula. i. C. The average CPC is $1.00. Knowing the number of clicks from 2a, how much you will spend in total on this paid search ad? i. d. Finally, what is the CPA? (to calculate this, you will need the total cost (2c) and conversions (2b)

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