2. One retail store would like to measure the overall attitude of customer using any designed survey questionnaire. Provide your solution to this marketing problem by using any theory of attitude formation and change as the theoretical background. (40 points)

Identification of Marketing Problem Specify one research problem clearly. (10 points)

Theoretical Background Suggest and explain one theoretical model or framework. (10 points)

Proposed Solution Propose any solution using the chosen model to solve the identified problem. (20 points)