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2 Paragraph 2. Assume the following for a declining business: Today's Share price Po 200 Expected Dividends per share D = 15 Expected Earnings

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2 Paragraph 2. Assume the following for a declining business: Today's Share price Po 200 Expected Dividends per share D = 15 Expected Earnings per share EPS1 20 Shareholders' Expected Growth g 2% Using the Gordon growth model determine the firm's cost of equity, ke D ke +9 Po Styles

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