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2 Part B - Review Prior Experience 2.1 Internal Research - ROI on Existing Sales {50 words} .1 Calculate the RICH of Bounce Fitness Group's

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2 Part B - Review Prior Experience 2.1 Internal Research - ROI on Existing Sales {50 words} .1 Calculate the RICH of Bounce Fitness Group's Marketing Activity for microloans using :he formuia covered in this course [you must show your working out}. Compare your answer to the ROI for the broader business. You should refer to the nancial reports for Bounce Fitness as well as the information in this module. 2.1 Internal Research - Review Site Analytics {50 words} .2 Butline your approach to Site Analytics for Bounce Fitness. Include how Analytics :an be accessed and what the reports can provide. 2.1 Internal Research - Review Inventory Management {1011 .3 words) What approach would be appropriate for the management of inventory of tness oroduct stock avaiiability. How does this approach cater for peak periods of :ustomer purchasing which is expected with online payment facilities? include in your answer what brand and nancial risks become apparent here. 2.1 Internal Research Review Resource Management [5!] .4 words) -|ow does monetization of digital channels impact our human capital {employees}? Does this strategy require more staff? Less staff? Staff with different skill sets? What are the impacts on other teams such as operations. customer service. nance. marketing, and product buying teams

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