[2 points] Compare ShapeMaster's existing digital assets from Question 1 and compare it to the target audience profile you developed in Step 2, answer the following questions:

• Is there analignmentwith ShapeMaster's digital presence and your target group? In other words, knowing what you know about how your target client would use the Internet, can they find ShapeMaster? Will they be interested in the information they see about ShapeMaster? Why or why not?